DEEP RESEARCH: 90-Day Content Strategy for We Build for Change
Blog
>
DEEP RESEARCH: 90-Day Content Strategy for We Build for Change

DEEP RESEARCH: 90-Day Content Strategy for We Build for Change

April 14, 2025

90-Day Content Strategy for We Build for Change

Overview: This 90-day strategy focuses on educating early-stage entrepreneurs and business owners on mastering business fundamentals and systems through new technology. It leverages high-value content (blog posts and talking-head videos) to grow an audience and email list, while using minimal but consistent social media promotion (about 15–20 hours/week). The plan includes SEO-driven topics, multi-platform repurposing, guest posting for broader reach, and timely content around entrepreneurial holidays. Actionable steps and a content calendar ensure consistency and sustainable growth.

Content Themes & Goals

  • Core Themes: Business fundamentals (planning, validation, finances), systems & processes (automation, workflows), and new technology trends (AI, no-code tools, digital marketing) that help early entrepreneurs adapt and scale. Emphasize practical how-tos, frameworks, and case studies so content is immediately useful.
  • Value Proposition: Provide high-value insights and actionable advice that the founder delivers via blog articles and companion videos. The founder’s strength as a talking-head presenter will build trust and personal connection on video, while written posts reinforce SEO and detail.
  • Goals (90 Days): Establish a consistent content presence, increase organic reach (blog SEO and video views), and grow the email list (converting readers/viewers into subscribers). Use each content piece to showcase the founder’s expertise (including experience from Outlaw) and encourage sharing. Achieve at least an initial audience growth trajectory (e.g. first 500 email subscribers) by providing such value that viewers feel compelled to subscribe and share.

SEO-Optimized Blog Posts & YouTube Video Ideas

Each week, create one in-depth blog post paired with a YouTube video on the same topic. This maximizes content output from one idea and caters to both readers and viewers. Embedding the YouTube video in the blog can boost engagement and SEO (articles with videos get ~70% more organic traffic on average ). Focus on entrepreneurial keywords (e.g. “startup systems,” “small business automation,” “business fundamentals for startups”) to attract search traffic. Below are high-value content ideas for the first 90 days:

  • “Launch Checklist: 10 Business Fundamentals First-Time Founders Can’t Ignore” – Blog: A checklist-style post covering basics like validating the idea, forming an LLC, basic accounting, building an online presence, etc., with links to tools. Video: Talking-head overview where the founder walks through the checklist, adding personal anecdotes of early mistakes to avoid. (SEO keyphrase: “business fundamentals for new entrepreneurs”)
  • “Systematize to Scale: How to Build Startup Systems from Day One” – Blog: Explain why standard operating procedures and processes matter. Introduce simple systems for tasks like onboarding customers, managing leads, and tracking finances, and mention tools (Trello, Notion, QuickBooks, etc.). Video: The founder speaks on how Outlaw’s early process documentation helped (or lessons learned) and demonstrates setting up a simple workflow. (Keywords: “business systems for startups,” “scaling processes for small business”)
  • “Leveraging AI and Automation for Your Small Business” – Blog: Practical ways new tech (like AI tools, chatbots, or Zapier automation) can save time and money. Include examples of automating email responses or using AI for research. Video: Talking-head demo of one automation (screen shares or explanations) and commentary on how the founder uses AI in daily work. (Keywords: “automation for small business,” “AI for entrepreneurs”)
  • “Mastering Productivity: Tools and Habits for Busy Entrepreneurs” – Blog: Cover time-management fundamentals (e.g. time blocking, prioritization) and review 3–5 tech tools (like project management apps or calendar assistants) to implement these habits. Video: Founder shares a day-in-the-life routine or top 5 productivity hacks with personal tips (talking-head with overlays of tool screenshots).
  • “Building a Brand from Scratch on a Budget” – Blog: Fundamentals of branding and marketing for early-stage startups: defining a brand mission, creating a simple logo/website using affordable tools, and establishing social media presence. Video: Founder discusses branding lessons learned (possibly referencing Outlaw’s branding journey) and how consistency built trust. This can tap into the existing Outlaw audience by referencing the known brand story.
  • “Customer Discovery 101: How to Validate Your Idea with Real Feedback” – Blog: Step-by-step guide to conducting customer interviews or surveys, with systems to track feedback and iterate (mention tools like Typeform or CRM to log interactions). Video: Founder explains the importance of early customer feedback, perhaps sharing how customer input shaped Outlaw’s product. Possibly include an interview snippet with an early adopter or mentor.
  • “Financial Fundamentals: Managing Cash Flow and Budgeting with Tech” – Blog: Explain basics of cash flow for new businesses and show how to use a simple spreadsheet or accounting software (Wave, Xero) to keep books. Video: A screencast or talk-through by the founder on setting up a basic financial dashboard, stressing the value of knowing your numbers.
  • “From Founder to Leader: Building Your First Team and Culture” – Blog: Guidance on hiring early team members or contractors, defining roles, and using tools for remote collaboration (Slack, Notion, Asana). Video: Founder shares personal transition from solo entrepreneur to team leader, with tips on managing and an anecdote about hiring at Outlaw. (This positions the founder as experienced and relatable.)
  • “No-Code MVP: Launch Your Product Without a Developer” – Blog: Introduce the concept of no-code tools (Webflow, Glide, Zapier) to build minimum viable products. Provide a mini tutorial or case study of an entrepreneur who did it. Video: Founder describes an example of building a simple app or workflow without coding, possibly showing a quick demo. (Keywords: “no-code startup prototype”)
  • “Business Pivot or Persevere? Navigating Change in Entrepreneurship” – Blog: High-level piece on how to recognize when to pivot using data and customer input, and systems to test new directions safely. Video: Talking-head where the founder discusses a time they had to pivot or make a major change (e.g. a change in Outlaw’s strategy) and lessons learned about adapting to change – aligning with the brand name We Build for Change.

SEO Tip: For each blog, optimize the title, headers, and meta description with target keywords. Include outbound links to authoritative sources and internal links to any past content if applicable. Consistent weekly publishing is key – marketers who prioritize blogging are 13× more likely to see positive ROI , so sticking to a schedule will pay off.

Guest Post Opportunities & Topics

Beyond owned content, writing guest articles will expose “We Build for Change” to established audiences and build authority (with backlinks for SEO). Focus on reputable entrepreneurship and business outlets. Aim to publish 1 guest post per month (total ~3 in 90 days) on high-visibility platforms. Action Steps: Identify submission guidelines and tailor pitches for each outlet. Here are target publications and topic ideas:

  • Inc.com – Angle: Practical advice for startup founders from a founder’s perspective. Topic Idea: “3 Systems Every Startup Needs in Its First 90 Days.” This article would share fundamental systems (e.g. a sales pipeline, a feedback loop, a hiring process) a new business should implement. Inc readers love list-based, experience-backed pieces. The founder can mention how implementing a contract management system early (relevant to Outlaw’s domain) saved headaches – subtly leveraging past experience without being promotional.
  • Entrepreneur.com – Angle: Adopting new technology in small businesses. Topic Idea: “How Small Businesses Can Ride the AI Wave Without Losing Sight of Fundamentals.” Discuss emerging tech (AI, automation) and how entrepreneurs can integrate these while still focusing on core business principles. Entrepreneur.com often features forward-looking insights like this. Include real examples (possibly mention how at Outlaw, adopting cloud tech improved one process) to add credibility.
  • Fast Company (Work Life or Innovation section) – Angle: Leadership and innovation. Topic Idea: “Building a ‘Change-Ready’ Startup Culture.” A thought-leadership style piece on fostering a culture that embraces innovation and change. The founder can draw on personal leadership lessons, fitting Fast Company’s narrative style around creative business approaches.
  • Forbes (Entrepreneurs or Tech Council) – Angle: Strategic insights for business growth. If the founder has or can obtain contributor access (e.g. through Forbes Coaches Council or similar), a piece like “The Fundamental Playbook: Back-to-Basics Strategies in a Tech-Driven Startup World” would resonate. This emphasizes that mastering basics (like customer service, quality product, cash management) gives startups a stable base to leverage fancy new tech effectively. Forbes readers appreciate data too, so including one or two industry stats (e.g. a stat on small business tech adoption) would strengthen the article.
  • Medium Blogs (e.g. The Startup, Entrepreneur’s Handbook) – Angle: Personal founder stories and advice. Topic Idea: “Lessons I Learned Scaling My First Startup (That I’m Applying to My Second).” This could be a reflective piece where the founder shares 5 lessons from building Outlaw, now being used to shape We Build for Change’s approach. Medium’s startup publications love authentic storytelling combined with actionable tips. This also subtly introduces the new venture to an existing startup-interested audience.
  • Niche Startup/Tech Blogs – Look at sites like Startup Grind blog, TechCrunch Guest Contributor (they occasionally take contributed op-eds on emerging trends), or AllBusiness.com. Tailor topics accordingly, e.g. for a SaaS-oriented blog, write about implementing systems in a SaaS startup. For a small business blog, write on a fundamental like “cash flow management for new business owners” (catering to their audience). Ensure the content is genuinely helpful, as 79% of editors say overly promotional guest content gets rejected – focus on educating, and use the author bio to mention We Build for Change and link the site.

Action Step: By Week 2, draft pitches or outlines for the first guest post (Inc or Entrepreneur). By Week 4, submit the first guest article. Repeat for second month (target Forbes or Medium) and third month (another publication). Mark these in the content calendar. Guest posts not only build credibility but can drive referral traffic to the site, so include a compelling call-to-action in your author bio for readers to download a free resource or join your email list (e.g. “Get a free startup systems checklist at We Build for Change”).

Social Media Content Ideas by Platform

To maximize organic reach, repurpose each week’s core blog/video into multiple social media posts. The founder’s existing audience (especially from Outlaw) likely spans LinkedIn and other channels, so engaging content there will accelerate growth. Focus on high-engagement formats and conversations over sheer volume. Below are platform-specific content ideas:

LinkedIn

  • Thought Leadership Posts: Two to three times a week, share short-form posts on LinkedIn. These can be text posts with no links (to favor reach) that summarize a key insight from the latest blog/video (e.g. “One thing I wish I knew before starting my first business is… [brief lesson]”). End with a question to encourage comments (e.g. “What’s one system you wish you had set up earlier?”). LinkedIn is the top platform for content engagement , so sparking discussion here can significantly grow visibility.
  • Personal Stories: Write an occasional narrative post about the founder’s journey (for example, a challenge faced at Outlaw and how it was overcome). These humanize the brand. Tie it back to actionable advice. E.g., “Early on at Outlaw, our contract process was a mess until we implemented a simple system… here’s what you can learn from that.”
  • Native Video Clips: Post snippets of the weekly YouTube video directly on LinkedIn (1–2 minute key moments). For instance, a clip where the founder passionately explains a concept. Add captions for silent autoplay and a catchy text intro. This showcases the founder’s talking-head strength and drives viewers to the full video or blog.
  • Engagement Content: Use LinkedIn features like polls or carousel documents occasionally. For example, a poll asking “What’s your biggest startup challenge right now? (Cash flow, Finding customers, Staying productive, Hiring)” can get people interacting, and the results can inform future content. Or a short slide deck (PDF upload) recapping “5 Tools for Automating Your Business” from the blog, which viewers can swipe through in their feed.

YouTube (Platform Strategy)

  • Weekly Talking-Head Video: Publish one new YouTube video each week (as per the content ideas above). Optimize video titles, descriptions, and tags with relevant keywords (e.g. “Startup Systems 101”, “Small Business Automation Tips”) for search discovery. Include a clear thumbnail with the title text to attract clicks.
  • Engage Viewers: Start each video with a strong hook (address a pain point like “Struggling to keep your startup organized? Let’s fix that.”). Encourage viewers to comment with their questions or experiences (“Tell me in the comments what system you’re setting up this month”). Respond to comments to build community.
  • YouTube Shorts: Repurpose key tips into YouTube Shorts (15–60 sec vertical videos) to leverage the high discovery potential of Shorts. For example, from a 10-minute video, extract a punchy tip or quote. The founder can film a quick vertical tip on the phone as well. Shorts can attract new subscribers who later watch long-form content.
  • Playlists & End Screens: Organize videos into playlists like “Startup Fundamentals Series” or “Tech Tools Demos” so viewers can binge related content. Use end-screen prompts on each video to suggest the next video or to encourage subscribing/joining the email list. Action: In the first week, set up the channel branding and create a “Week 1: Welcome” video or channel trailer introducing what content to expect.

Instagram

  • Educational Carousels: Design 5-7 slide carousel posts that break down an idea or list (e.g. “5 Steps to Validate Your Business Idea” or “Top 5 Productivity Tools for Entrepreneurs”). Each slide has a short sentence and an icon or image, making it easy to swipe and learn. These provide value upfront and encourage saves and shares.
  • Reels with Quick Tips: Utilize Instagram Reels (15–30 sec) where the founder shares a quick tip on camera (leveraging talking-head style in vertical). For example, “Quick Tip: Schedule 30 minutes on Monday to plan your week – it can boost your productivity more than you think!” Add engaging text overlays and trending background music to increase reach. Reels can tap into broader audiences via explore page.
  • Behind-the-Scenes & Personal Moments: Use Stories to show day-to-day snippets (e.g., a short video of the content creation process: filming setup, a sneak peek of a blog draft, or a day working on We Build for Change). These disappear in 24 hours and keep the audience feeling involved. Use interactive story stickers (poll “Which topic do you want next: A or B?”, question box “Ask me anything about startup fundamentals”) to boost engagement and gather feedback.
  • Inspirational Quotes/Testimonials: Occasionally post a well-designed quote graphic either from the founder (“Systems set you free – building processes early actually creates more flexibility as you grow.”) or from a famous entrepreneur relevant to fundamentals/innovation. These tend to get shares. If any followers from Outlaw or early “We Build for Change” adopters give great feedback, turn that into a testimonial post (with permission).

Pinterest

  • Blog Post Pins: Create a Pinterest-optimized image (vertical, 2:3 ratio, attractive text overlay) for each blog post. Example: for the “Launch Checklist” blog, design a pin with the title “10 Business Fundamentals for First-Time Founders” over a relevant background. Link it directly to the blog. Pinterest can be a surprisingly strong traffic driver for evergreen entrepreneurial content (pins on business tips often get re-pinned over time).
  • Infographic Pins: If possible, repurpose content into a simple infographic. For instance, a mini infographic summarizing “6 Steps to Automate a Task” or a flowchart of decision-making for “Pivot or Persevere?” This can be embedded in the blog as well (to enrich the blog post) and then pinned. Articles with multiple visuals tend to get significantly more shares and backlinks , so this can amplify reach both via Pinterest and SEO.
  • Boards for Target Topics: Create Pinterest boards that group content of interest to your audience, such as “Startup Tips”, “Productivity Hacks”, “Business Systems”. Pin not only your own content but also highly-relevant pins from others (e.g. a great infographic on marketing fundamentals). This helps build your profile’s credibility. Aim to add a few pins weekly (either new ones from your content or repins) – consistency will gradually increase Pinterest impressions.
  • Idea Pins: Use Pinterest’s Idea Pins (multi-page story-like pins) to give quick lessons. For example, an Idea Pin that goes through “A day in the life of an early-stage founder” with short video clips or images and captions. While these won’t link out, they build audience on Pinterest which can indirectly lead to profile clicks and site traffic.

Facebook

  • Facebook Page Posts: Share each new blog post and video on the brand’s Facebook page, with a short enticing blurb. While Facebook organic reach is lower, it’s still important for those followers who prefer Facebook. Keep the caption brief and question-driven to prompt any comments (e.g. “We just shared 5 tools to automate your business – which tool do you swear by in your business?”).
  • Entrepreneurship Groups: Action: Identify 2-3 active Facebook or online groups for entrepreneurs or small business owners (if they align with the content focus). Spend a little time each week participating genuinely – answering questions, offering tips. When appropriate, share your relevant content (only if it fits the discussion and group rules). For instance, if someone asks “How do I manage my time better as a business owner?”, you could answer with a few tips and mention your recent blog on productivity tools. This way, you leverage Facebook for community engagement and indirect promotion without heavy ad spend.
  • Facebook Live or Q&A: Consider doing a short Facebook Live session once during the 90-day period (perhaps at the end of a month or to kick off Small Business Week in May). Promote it a week ahead. The founder can answer common questions (collected from other platforms) or discuss a hot topic. Live videos notify followers and can be saved on the page for later viewing. This is optional given time constraints, but even one live event can create a spike in engagement and show approachability.

Email Newsletter

  • Weekly “Founder’s Insight” Newsletter: Establish an email cadence from Day 1 – send one email per week to subscribers. Each email provides value and promotes the latest content. For example, every Friday, send a summary of that week’s blog/video (“In case you missed it, this week we explored how to set up systems to scale…”), including a teaser tip so even those who don’t click get value. Then provide the link to read/watch more. Over time, this trains subscribers to expect and look forward to Friday insights.
  • Exclusive Tips & Content: Occasionally include something in the email that isn’t on public channels – a short “weekly founder tip” or a personal anecdote only for subscribers. This rewards subscribing. Keep emails concise with clear subject lines (e.g. “This week: Automate your sales pipeline + [Free Template]”). Since email marketing can yield up to $42 for every $1 spent , nurturing the list is high ROI.
  • CTA for Sharing and Referral: Encourage your subscribers to share the content or email with peers who might benefit. For instance, add a line: “If you found this helpful, pay it forward to a fellow entrepreneur!” You can also set up a simple referral incentive by the end of the 90 days (if feasible): e.g. “Refer 5 friends to subscribe and get a free 30-minute coaching Q&A session invite.” This can organically grow the list.
  • Automation and Welcome Series: To save time, automate what you can. Action: Create a simple welcome email (or short 2-email welcome series) that every new subscriber gets, introducing the mission of We Build for Change and perhaps delivering a free resource (like a PDF checklist of “Business Basics”) as a thank-you. This can run on autopilot once set up, warming up new subscribers. Also, use an email marketing service to schedule the weekly emails in advance when possible, batching two or three at a time to stay ahead.

Engagement Tip: Treat the email list as a two-way channel – invite feedback (“Hit reply and let me know your biggest challenge this week”). Even if only a few respond, those conversations can yield testimonials, content ideas, or leads for coaching/services later. And remember, consistency is key: being regular with emails and social posts builds trust (many high-performing blogs post content very frequently, even daily , but a sustainable goal here is weekly blog/email with light daily social touches).

90-Day Content Calendar & Cadence

Below is a structured 90-day calendar outlining what to publish and promote each week. The cadence balances consistency with the founder’s 15–20 hour/week time budget by repurposing content across platforms (note: around 60% of marketers reuse content 2-3 times , which is exactly what we’ll do to maximize reach without extra work). Each week centers on a core blog post + video, surrounded by social and email distribution. Major relevant holidays and events are integrated for timely content boosts.

Posting Cadence Summary (per week):

  • Blog: 1 post/week (ideally Monday or Tuesday)
  • YouTube: 1 video/week (ideally 1–2 days after the blog, e.g. Wednesday, to allow editing and to embed video into blog post)
  • LinkedIn: 3 posts/week (e.g. Mon, Wed, Fri – including one promoting the blog/video and two standalone value posts or discussions)
  • Instagram: 3-4 posts/week (mix of carousel, Reel, and story content spread out, e.g. M, W, F + weekend story)
  • Pinterest: 2-3 new pins/week (for each new blog/video + one extra from archives or infographics; plus repin relevant content a few times a week)
  • Facebook: 2 posts/week (share the blog and video, or a relevant question/tip; engage in groups weekly)
  • Email: 1 newsletter/week (e.g. every Friday summarizing content and offering a tip)
  • Guest Posts: 1 per month (plan pitch/outreach in first half of month, publication ideally by end of month)

Content Calendar by Week:

  • Week 1: Setup and Launch – Publish a welcome blog post introducing We Build for Change’s mission and what entrepreneurs can expect (could be a shorter post or even just an “about” article). No YouTube video this week unless an introduction video. Instead, film a quick channel trailer or founder’s welcome video for YouTube and pin it on the channel. On social, announce the launch:
    • LinkedIn personal post from founder: “Excited to launch We Build for Change – a new project to help entrepreneurs master fundamentals in a tech-driven world…” (include why it matters and a call to check out the first blog/newsletter).
    • Facebook/Twitter/Instagram announcements similarly.
    • Email: If an Outlaw audience email list exists, send a personal email announcing the new content platform (inviting them to subscribe or follow).
    • Action Steps: Also this week, finalize the 90-day content plan topics (the list above) and script/record the Week 2 video so you hit the ground running next week.
  • Week 2: First Core Content + Leverage IWD – Publish Blog Post #1 (e.g. “Launch Checklist: 10 Fundamentals…” from the ideas above) on Monday. Upload the companion YouTube video on Tuesday/Wednesday. Embed the video in the blog.
    • Promote on LinkedIn with a teaser post (“We just published a 10-step checklist for new founders – here’s a sneak peek: [share 3 of the steps] … read the rest on our blog.”). Encourage people to comment with their own tips.
    • Instagram carousel summarizing the checklist. Pinterest pin of “10 Fundamentals for Founders”. Facebook share of the blog link.
    • Mid-week, acknowledge International Women’s Day (Mar 8): On March 8, do a special LinkedIn or Instagram post highlighting a female entrepreneur’s insight or a statistic about women-owned businesses. Idea: A short video clip (or even a text post) where the founder shares 2 lessons learned from a female mentor or idol in business, tagging #IWD2025. Alternatively, publish a short interview on the blog: perhaps the founder interviews a female founder friend about fundamentals in her business – a quick Q&A that ties into mastering basics and empowerment. This shows relevance and support for business empowerment.
    • Email: Send Week 2 newsletter including the checklist highlights and a section honoring IWD (“In spirit of International Women’s Day, we want to celebrate women entrepreneurs; here’s an inspiring story… etc.”).
    • Guest Post: By end of Week 2, identify contacts or submission info for Inc. and draft a pitch for the “3 Systems Every Startup Needs” article.
  • Week 3: Steady Content & Community Engagement – Publish Blog Post #2 (e.g. “Systematize to Scale: How to Build Startup Systems”). Release YouTube video #2 explaining those systems with the founder’s anecdotes.
    • Social: Share a LinkedIn post with a diagram or example from the blog (maybe a screenshot of a template SOP), asking “Have you documented any process in your business yet?” to get engagement. Instagram Reel: a 30-sec tip from this content (e.g. “Here’s one process you can set up this week…”). Continue Pinterest and Facebook sharing as usual.
    • Engage more deeply on LinkedIn this week: the founder should comment on a few relevant posts by others (e.g. someone asking about organizing their startup). This increases visibility among the target audience organically.
    • Email: Newsletter covers the key points on building systems, with a friendly note like “Here’s a quick behind-the-scenes: I recorded this video at 6am before calls – because having my content system (outline -> film -> blog) makes it possible! 😄”.
    • Guest Post: Finalize and submit the Inc. guest article if not done. Begin outlining the Month 2 guest post (maybe Entrepreneur.com topic on tech adoption).
  • Week 4: Content + Prep for April Themes – Publish Blog Post #3 (e.g. “Leveraging AI and Automation for Your Small Business”). Video #3 goes on YouTube demoing an automation.
    • Social: Perhaps create a LinkedIn poll: “Are you currently using any AI tool for your business? Yes/No/Which one?” and respond to voters with a comment linking the blog (“If you’re curious how AI can save you time, I shared some examples here.”). Instagram Story: a quick demo clip of an AI tool from the video to generate interest.
    • Community/Outlaw cross-promo: If Outlaw (the contract platform) has a blog or Slack community, consider sharing this particular content there since it’s about tech and automation (which likely appeals to Outlaw’s tech-savvy audience). For instance, a short post in Outlaw’s LinkedIn or Twitter: “Our co-founder [Name] is now helping entrepreneurs master systems + AI. Check out his latest tips on using AI for your small biz [link].”
    • Email: This week’s email could offer a content upgrade: e.g. “We talked about automation – as a bonus, here’s a downloadable 5-step workflow template to automate a routine task. [Download Link]”. Require email to download if posted on the site, to capture any new readers. This boosts list growth.
    • End of Week 4, review performance so far (blog traffic, video views, engagement). Note which content got the most attention and any feedback. Use this to tweak upcoming topics if needed. Ensure April holiday content is lined up (because mid-April has key events).
  • Week 5 (April): New Month, Consistency – Publish Blog Post #4 (e.g. “Mastering Productivity: Tools and Habits…”). YouTube Video #4 accordingly.
    • Social: Possibly experiment with a Twitter thread (if the founder uses Twitter) summarizing “5 productivity hacks I use daily” and then link to the full blog at the end. Even though Twitter wasn’t explicitly listed, a thread can be cross-posted screenshot to LinkedIn or used as content elsewhere. Continue LinkedIn text posts (maybe share a personal morning routine here).
    • Holiday tie-in: No major event this week (aside from Easter Sunday if relevant, but likely not directly). However, start promoting any upcoming event: announce that next week in honor of International Creativity & Innovation Day, you’ll do something special (tease it).
    • Guest Post: If the Inc. piece was accepted, it might go live around now – share it on all platforms (“Thrilled to be featured in Inc. today! I wrote about… [link].”). If not yet, follow up or pivot to another outlet. Meanwhile, finish writing the Entrepreneur.com guest post on AI and fundamentals and send it out this week.
    • Email: Newsletter covers productivity tips with a very clear subject line (busy founders will click if subject is relevant, e.g. “Beat overwhelm: 5 productivity hacks for entrepreneurs”).
  • Week 6: Innovation Theme & Engagement – Publish Blog Post #5 (e.g. “No-Code MVP: Launch Your Product Without a Developer”). But time the content to coincide with World Creativity and Innovation Day (April 21) mid-week:
    • For April 21 (Creativity & Innovation Day), plan a special piece: Perhaps this “No-Code MVP” fits perfectly as it’s about innovative ways to build a product. Alternatively, do a separate short-form content: e.g. a blog or LinkedIn article listing “5 Creative Approaches to Solving Business Problems” featuring advice from a couple of different entrepreneurs (you could gather 2-3 one-paragraph tips from peers, which also builds network goodwill). Or host a live IG chat or Twitter Spaces on innovation. Choose based on bandwidth.
    • Publish the main Blog #5 early in the week, and on April 21 share a celebratory post (“Happy World Creativity & Innovation Day! In the spirit of innovation, we tried building an app without coding – here’s what happened [link to No-Code MVP blog]”). Use hashtags like #WorldInnovationDay. Tag any individuals if you quoted them.
    • Social: Encourage the audience to comment with the most creative solution they’ve seen in business. Possibly run a quick contest: “Share your most creative business hack in the comments – the best one gets a shoutout in our next newsletter.”
    • Pinterest: Create an infographic pin for the “No-Code MVP” steps or maybe an innovation-themed graphic.
    • Email: This week’s email can be framed as a mini celebration of innovation – share the new content and also a personal note on why creativity matters in entrepreneurship (e.g. “When we built Outlaw, some of our best features came from the most creative ideas during team brainstorms…”).
    • Guest Post: If Entrepreneur.com article gets published around now, promote it. If not, consider submitting it elsewhere or adjusting pitch. Start thinking of Month 3 guest post – perhaps target a smaller but relevant site if the big ones are pending, just to ensure at least one guest post per month goes live.
  • Week 7: Maintain and Interact – Publish Blog Post #6 (e.g. “Financial Fundamentals: Managing Cash Flow…”). This week is about bread-and-butter content after the innovation spike:
    • Social: On LinkedIn, try posting an open question related to the blog topic: “What financial metric do you track most closely in your business?” to get a conversation going. Then mention “In this week’s blog I shared a simple cash flow template if you need one – happy to send the link to anyone interested” rather than putting the link in the post (this can drive comments; then you can put the link in a comment or message people).
    • Instagram: Perhaps an IGTV or longer Reel (if available) where the founder gives a quick 3-minute explainer about separating personal and business finances or another nugget from the blog.
    • Engagement: At this point (~halfway through 90 days), take stock of social followers and email subscribers gained. Give a quick thank-you on social: e.g. a Twitter post or LinkedIn thanking the first X followers/subscribers, reinforcing the community vibe.
    • Email: Share the cash flow tips and consider adding a question of the week at the end (“Reply and let me know: Do you use any accounting software? Yes/No/Which?”). This subtly gathers data on your audience’s tech usage.
    • Planning: Begin outlining content for May, which includes National Small Business Week. Line up any interviews or special features needed for that.
  • Week 8: Team & Delegation Focus – Publish Blog Post #7 (e.g. “From Founder to Leader: Building Your First Team and Culture”).
    • Time this content around Administrative Professionals Day (Apr 23) or “Take Our Children to Work Day” (Apr 24) if relevant, to talk about teams and support:
      • For Admin Professionals Day (which is about appreciating support staff), you can twist it to entrepreneurs by writing a LinkedIn post on April 23 about the importance of building a support network and not doing it all alone. E.g. “On Administrative Professionals Day, a shoutout to all the team members and virtual assistants who help businesses run. As founders, delegating is tough but crucial – here are 3 tasks you can delegate today to free up time.” This ties in nicely with the leadership content.
    • Social: Share a success story or anecdote in the blog about team building (maybe how Outlaw hired its first employee, if applicable). On Instagram, you could post a photo of the founder with a colleague or mentor and caption a lesson about leadership – making it personal.
    • Pinterest: Pin a graphic like “5 Traits of a Great Startup Leader” from the blog content.
    • Email: Discuss the leadership content, and perhaps include a short list of “Recommended Reads” (external links) on leadership or teamwork to add extra value. This positions the newsletter as a curated resource, not just self-promotional.
    • Guest Post: If no guest post has been published in April yet, consider writing a quick Medium article this week to ensure a guest content appearance this month. It could repurpose the Week 7 or 8 topic in a fresh way for a different audience.
  • Week 9 (May): Small Business Week Blitz – This week is National Small Business Week (May 4–10) in the US, which aligns perfectly with our audience. We’ll deviate slightly from the one-blog-per-week formula to capitalize on this:
    • Content: Publish a cornerstone Blog Post #8 on Monday to kick off Small Business Week: “Lessons from 5 Successful Small Businesses”. This could be a roundup post where you’ve asked 5 real small business owners (perhaps including some known through the Outlaw network or local community) for one fundamental lesson or piece of advice each. It’s collaborative and celebratory. If unable to gather quotes, alternatively “5 Lessons I Learned Running a Small Business (so you don’t have to)” from the founder’s perspective.
    • Daily Highlights: Each day of Small Business Week, post something on social:
      • Mon: Share the blog roundup on all channels (tag the businesses or individuals featured if they have social media – they might reshare, expanding reach).
      • Tue: Go live on Instagram or LinkedIn for 10 minutes to talk about one of the lessons in depth and take any viewer questions.
      • Wed: Tweet or post a quick tip of the day (“#SmallBusinessWeek Tip: Outsource one task that isn’t your forte. It frees you to focus on growth.”). Also could share a stat about small businesses (e.g., how many % of jobs they create) to inspire.
      • Thu: Post an engaging question on LinkedIn: “What’s the best advice a fellow business owner has ever given you?” – this taps the celebratory mood and gets peer-to-peer sharing.
      • Fri: Feature a follower spotlight – pick one subscriber or follower who is running a small business (maybe someone who’s been engaging with content) and with their permission, tell their story briefly in a post or in the email. This personal touch builds community.
    • YouTube: Instead of one video, you might create a special “Small Business Week Panel” video if possible – e.g. compile short Zoom interviews with 2-3 entrepreneurs (each 5 minutes) into one video of 15 minutes sharing their advice. If that’s too ambitious, stick to one video focusing on the roundup from the blog (maybe narrate those 5 lessons on camera with examples).
    • Email: This week’s newsletter should be a Small Business Week special. It can be slightly longer or a different format, highlighting each day’s theme. Encourage readers to write back with their own small biz lessons – maybe you’ll compile those in a future post.
    • Note: This week will have a slightly higher time investment due to daily posts, but you can prepare much of this content in Week 8. The increased activity is worth it for this once-a-year event that resonates deeply with your audience. Also, the goodwill and engagement generated can significantly boost followers (each featured person will likely share with their network, etc.).
  • Week 10: Return to Routine + Leverage Momentum – After Small Business Week, get back to the regular cadence:
    • Publish Blog Post #9 (e.g. “Business Pivot or Persevere? Navigating Change in Entrepreneurship”). This topic is timely — after hearing many stories during SBW, it’s a good segue to talk about adapting to change (ties to We Build for Change ethos).
    • YouTube Video #9 on pivot vs persevere, with the founder’s personal take (maybe referencing a scenario from Outlaw or a hypothetical example).
    • Social: Thank the audience for engaging during SBW (“What an inspiring Small Business Week – thanks to everyone who shared their journey!”). Then promote the new blog by framing it as a continuation: “Last week we celebrated successes; this week we’re tackling a tough question: when to pivot your business. I shared my framework in today’s blog.”
    • Consider doing a LinkedIn article version of the SBW roundup (if it was purely on your blog) to repurpose that high-value content into a LinkedIn native post this week. It can reach those who missed the blog.
    • Email: Short and sweet this week, focusing on the new pivot vs persevere content and perhaps including a poll link (“We’re planning our next quarter content – vote here on topics you want to see.” Using a Google Form or just asking for replies).
    • Guest Post: If any guest article was published during SBW (some sites might have done SBW specials), share it. If not, gear up to ensure one in May gets out – maybe submit the content about SBW lessons as an op-ed to a local business journal or a site like Business 2 Community.
  • Week 11: Deep Dive Tutorial – Publish Blog Post #10 (open topic – perhaps circle back to something tactical like “Content Marketing 101 for Startups” or another fundamental you haven’t covered yet, or elaborate on a popular question you’ve received from the audience). Ensure it aligns with core themes.
    • YouTube Video #10 accordingly (could be a screencast tutorial if it’s something like marketing tips, or continue talking-head).
    • Social: At this point, analyze which platform is yielding the best engagement. Double down there with an extra piece of content. For example, if LinkedIn is growing fastest (likely, given its effectiveness ), do an extra LinkedIn post this week – maybe a short success story of one subscriber (with their permission) implementing advice from We Build for Change (e.g. “One of our community members used our checklist and landed their first client – congrats !”).
    • Also, since Week 11 might be a bit quieter on external events, it’s a good time to ask for feedback: run a simple survey on Twitter or via email link asking what content people want more of, or what they found most useful so far.
    • Email: Provide the useful content as always, and explicitly ask: “Is there a topic you’d love us to cover? Hit reply and let me know. I read every response.” This can open conversations and also fish for testimonials (“By the way, if our content has helped you, I’d love to hear that too!”).
    • Maintenance: Check Pinterest analytics by now; if certain pins are performing (e.g. the checklist or innovation pins), create a couple more similar pins to those topics to capitalize on Pinterest SEO. Also ensure older blog posts are interlinked (“Week 11 blog links back to Week 3 blog where relevant, etc.”) to keep the site “sticky.”
  • Week 12: Wrap-Up and Evaluation – Publish Blog Post #11 (e.g. “Top 5 Creative Ideas from Our Community” or “Ask Me Anything: Founder Q&A Roundup”). In this final week of the 90-day sprint, it’s effective to involve the audience:
    • Interactive Content: If you gathered questions or topic requests, create an “AMA” style blog where the founder answers 5-10 curated questions from subscribers/followers (these could be real questions collected from the LinkedIn question, email replies, etc.). This not only generates content that directly addresses audience needs but also makes those participants feel valued (they’ll likely share the piece where they were mentioned). Alternatively, list the most creative business ideas/hacks that came from the community during the past weeks (e.g. best comments or tips that users shared in discussions).
    • YouTube Video #11 could be a candid vlog of the founder reflecting on the journey of the last 3 months, sharing those Q&A answers in a more conversational tone, and thanking the audience for joining early on. It’s okay if this video is less polished – authenticity here can strengthen community bonds.
    • National Creativity Day (May 30): Toward the end of the week is National Creativity Day. Tie this into the content by highlighting creative ideas (which fits if you did the creative ideas roundup) or simply posting a celebratory message on May 30th: e.g. a fun Instagram Reel of the founder doing a creative hobby, with a caption about how creativity fuels entrepreneurship.
    • Social this week: Do a “journey so far” recap on LinkedIn – share one key stat from your 90-day effort (like “In the last 90 days, we published 11 in-depth articles and videos, engaged with 100+ entrepreneurs online, and learned countless lessons ourselves.”) and thank the readers. This transparency invites the audience into the building process of We Build for Change and sets the stage for what’s next.
    • Email: The final email of this 90-day cycle should be appreciative and future-looking. Include a thank you message to subscribers for being founding members of this community. Perhaps tease that “we have big plans for next quarter (like maybe a webinar series or an e-book coming). Stay tuned!” This retains interest beyond the 90 days.

After Week 12, take a breather to evaluate growth: Which content types performed best? Where did most subscribers come from? Use analytics to refine the next 90-day plan. Celebrate the small wins (traffic increases, any shoutouts or reshares by notable people, etc.).

Throughout all weeks, ensure time is allocated (perhaps daily 15-30 minutes) for responding to comments on the blog, YouTube, and social posts. This kind of community management keeps engagement high and signals to algorithms that your content is interactive, boosting organic reach.

Leveraging the Founder’s Outlaw Audience

The founder’s existing audience and credibility from Outlaw is a springboard for this new initiative. It’s crucial to channel that trust and network to jumpstart We Build for Change:

  • Announcement & Cross-Promotion: As noted in Week 1, personally announce the new project to any followers of the founder’s work at Outlaw. This can be via a LinkedIn post from the founder’s profile (likely many of their connections are from the Outlaw journey), an email to personal contacts, and even a post on Outlaw’s official social media if appropriate (“Our co-founder has launched a new educational blog for entrepreneurs…”). Early supporters often come from people who know your track record.
  • Leverage Outlaw’s Platform: If Outlaw’s website has a blog or newsletter with a following, publish a guest article there. For example, an article on Outlaw’s blog about “Streamlining Your Contracts Process as a Startup” can naturally mention that it’s part of a broader series on business fundamentals at We Build for Change, with a link. This way, the content is relevant to Outlaw’s users (contracts = Outlaw’s domain, business systems = your theme) and drives traffic to your site.
  • Social Media Shoutouts: Ask the Outlaw team (if the founder is still involved or has a good relationship) to occasionally share or retweet We Build for Change content, especially if it overlaps (like tech innovation topics). Even one or two shares from an established account can bring a surge of initial followers.
  • Existing Email Lists: If the founder has an email list from a personal brand or past speaking events, send a tailored email to those contacts. Frame it as an invitation: “Many of you know me from Outlaw – I’m now sharing everything I’ve learned building that company (and others) in a weekly newsletter for founders. Join me at We Build for Change [link].” Be mindful of not spamming any list that isn’t opted in for this, but a one-time announcement or LinkedIn message to close contacts is usually welcome.
  • Community & Network Leverage: The founder likely has connections in startup communities (perhaps through Outlaw’s investors, clients, or startup groups). Use those: e.g. volunteer to host a free webinar or AMA in a community like a startup incubator group or a co-working space Slack, providing valuable tips from your content. In those sessions, mention the blog/newsletter. This leverages the founder’s social capital from Outlaw (people see them as an experienced founder) to gain trust in the new content brand.
  • Testimonials & Case Studies: Over time, incorporate any success stories from Outlaw as learning case studies in We Build for Change content. For instance, “When I was scaling Outlaw’s team, I faced X problem… here’s how we solved it.” This approach uses the founder’s past achievements to lend weight to the advice being given now. It subtly tells the existing audience, “I’ve done it before, so you can trust these insights.”
  • Outlaw User Outreach: If appropriate and ethical, identify a subset of Outlaw’s user base that are small businesses or startups (if that data is available to the founder). You could then run a campaign like adding a footer in Outlaw’s customer newsletter: “Tip of the Month from our Co-founder’s new blog” with a link. Or personally reach out to a few friendly Outlaw clients who might benefit from the content (“Hi [Name], as someone building a business, you might find this useful… feel free to subscribe if it’s up your alley.”). Even 10-20 conversions like this can seed an engaged core audience.
  • Speaking as an Outlaw Founder: When the founder appears on podcasts, panels, or conferences (perhaps as the CEO of Outlaw), ensure to plug We Build for Change if context allows (“I also write weekly about these kinds of challenges for founders…”). This cross-pollinates audiences at no extra time cost.

By tapping into the Outlaw network, you accelerate initial growth organically. People who admired the founder for Outlaw’s success will be inclined to follow the new venture’s content, giving a base of engagement that makes all the aforementioned channels more lively. Essentially, it prevents starting from zero.

Key Holidays & Events Content Plan

Throughout the 90 days, aligning content with entrepreneurship-related holidays and observances adds relevancy and potential virality (people are looking for content on these days). Below are major and minor events in the calendar and how to leverage them with high-impact content or interviews:

  • International Women’s Day (March 8): As implemented in Week 2, use this day to highlight women in entrepreneurship. Content Idea: A blog post or video interview with a successful female founder discussing fundamental challenges she overcame. Alternatively, a roundup of quotes from women business leaders about empowerment or fundamentals. Action: Schedule social media shoutouts to women mentors or colleagues, using hashtags #IWD2025 #WomenInBusiness to join the global conversation.
  • National Mom and Pop Business Owners Day (March 29): This is a day celebrating small, family-owned businesses. Content Idea: Do a fun piece extracting lessons “mom and pop” shops can teach tech startups. For example, a blog titled “5 Lessons Startups Can Learn from Mom-and-Pop Businesses” (e.g. customer service, community building, frugality). If possible, feature a local family business the founder knows – maybe interview them for a few minutes and share their wisdom in a video or blog. It shows respect for the roots of entrepreneurship and could attract local audience interest. On social, ask followers to tag their favorite mom-and-pop business as a feel-good engagement.
  • World Creativity and Innovation Day (April 21): Integrated in Week 6, this is perfect for content on creative thinking in business. Content Idea: Host a live brainstorming session on Instagram Live or LinkedIn Live where the founder and a guest (maybe another innovative founder or even an Outlaw co-founder) discuss how they generate ideas and solve problems creatively. Or create a YouTube video “Top 3 Innovation Hacks for Entrepreneurs” to drop that day. Promote it with the global hashtag #WorldInnovationDay. This is also a great day to publish any content about no-code tools, design thinking, or unconventional strategies.
  • Get to Know Your Customers Day (April 18, 2025): This lesser-known event occurs the third Thursday of each quarter. For Q2, it’s around April 17. Content Idea: Use this as a hook for the importance of customer feedback. Perhaps make a LinkedIn post: “Today is Get to Know Your Customers Day – a reminder for startups: have you talked to a customer lately? Here are 3 quick ways to get feedback this week…” (then list tips, and link to the earlier “Customer Discovery 101” blog from Week 1 if applicable). You could even run a short challenge: encourage other business owners to call one customer that day and share something they learned.
  • National Small Business Week (May 4–10) and Small Business Day (May 10): As detailed in Week 9, this is a major focus. Content Ideas beyond what we planned: During this week, you could also do a Twitter chat or LinkedIn discussion thread at a set time each day with a different question (Monday: “What inspired you to start your business?” Tuesday: “What’s the best customer story you have?” etc.). Invite the Outlaw network to participate. On National Small Business Day (the Saturday of that week), post a celebratory message listing maybe a few of your favorite small businesses (could tag those featured in your blog) and thanking small business owners for their impact. If feasible, publish a bonus short video on that Saturday – for instance, a montage of video shoutouts from a few entrepreneurs (you can request short selfie videos from your network wishing everyone Happy Small Business Week and giving one tip – compile these).
  • Global Accessibility Awareness Day (May 15): While not directly entrepreneurship, if any content on your site touches technology, you could tweet or share a resource about making online businesses accessible (e.g. alt-text on images, etc.). This is minor and only if relevant to content you have (perhaps skip if tangential).
  • Virtual Assistants Day (May 16): Tie this into delegation and systems content. Content Idea: A quick LinkedIn post or Instagram story thanking virtual assistants and remote freelancers – and maybe share one task you delegated that changed your life. Encourage others to shout out their VAs or team. This fits with the Week 8 leadership/delegation theme and keeps that conversation going.
  • National Creativity Day (May 30): To cap off, as mentioned for Week 12, celebrate creativity in business. Content Idea: Share user-generated content – e.g. run a mini-contest earlier in May asking your community “show us your creative workspace” or “share a photo of your brainstorming whiteboard”. On May 30, post a collage of entries or a story featuring the most interesting ones. Or simply share a creative tip not related to work (like how doing art or playing music makes you a better entrepreneur – something personal from the founder).
  • Looking Ahead – National Entrepreneur’s Day (Nov) & Others: Though outside this 90-day window, keep in mind future events like National Entrepreneur’s Day (third Tuesday of November) and Women’s Entrepreneurship Day (Nov 19) for Q4 content. Mentioning them now sets the stage that this content strategy is forward-thinking. For example, note in your calendar to possibly do a big piece or event in November. Similarly, events like Global Entrepreneurship Week (usually mid-November) can be leveraged later. In the immediate term, within 90 days, we’ve covered most spring events, but also note Mother’s Day (May 11) could be an opportunity to highlight “mompreneurs” if you have any in your audience or network (a quick Instagram post celebrating moms in business, for instance).

Action Steps for Holiday Content: At the start of each month (March, April, May), review the upcoming holiday opportunities. Decide which ones to create dedicated content for vs. simple social media shoutouts. Mark them in the content calendar (as we did) and prepare assets in advance (for example, design a template for quote posts on Women’s Day or gather interview answers weeks prior for the Small Business Week piece). This prep ensures you’re not scrambling when the date arrives. By piggybacking on these holidays, you tap into larger conversations and hashtags, increasing the chance of organic discovery.

Sustainability and Growth Tips

To keep this strategy sustainable within ~15–20 hours/week, focus efforts where they matter most and use time-saving techniques:

  • Content Batching: Dedicate one day a week (or a couple of half-days) to create the core content (blog draft, video filming). For example, script and film two videos in one go if possible, and write multiple blog outlines at once when in “writing mode.” This efficiency can free up more time for promotion tasks on other days.
  • Use Tools for Scheduling: Utilize social media scheduling tools (Buffer, Hootsuite, Later, etc.) to queue up posts for LinkedIn, Instagram, Facebook and Pinterest in advance. For instance, you can schedule all your LinkedIn and Facebook posts for the week in one sitting. This way your daily involvement can be limited to checking notifications and engaging with comments, rather than composing posts on the fly.
  • Template and Repurpose: Create design templates for your Instagram posts (using Canva or similar) so that making a new carousel or quote graphic is quick (just swap text). Maintain a consistent visual style. Also repurpose content across formats liberally – a well-received LinkedIn text post can be expanded into a blog later, a blog can be condensed into an infographic, a video can be transcribed into a blog if one week you’re short on writing time, etc. Remember, reusing content 2-3 times is common and smart .
  • Measure and Adjust: Allocate an hour each week to review analytics: Google Analytics for blog traffic (see what keywords or referrals are bringing readers), YouTube Studio for video metrics (watch time, subscriber growth), and social insights (which posts got most engagement). This data will guide you on where to refine. For example, if YouTube is growing slowly but LinkedIn is booming, you might shift a bit more time to LinkedIn interactions. Or if a certain blog topic tanked in views, analyze why (was the keyword not in demand? was the title not catchy?) and apply those lessons to future topics.
  • Email Growth Tactics: Continue to find small ways to build the list. Add a prominent email signup form on the website (perhaps a popup offering a free PDF – e.g. “Download the Startup Launch Checklist”). Mention the newsletter frequently in content (“Our newsletter community got a bonus tip, join here”). If you have a personal LinkedIn, occasionally mention that you send a weekly newsletter and invite connections to subscribe. Given the high ROI of email marketing , even a modest list can drive results if nurtured.
  • Stay Consistent and Patient: Content marketing compounds over time. The first 90 days is about laying the groundwork. By being consistent (as planned), you’re building trust and an expectation with your audience. Even if at times it feels like a grind with slow pickup, remember that many blogs and channels see an uptick after a few months of steady output. (In fact, consistency is often cited as a key to success – e.g. a significant portion of top-performing blogs post very frequently , and while you don’t need to post daily, maintaining the weekly schedule is crucial).
  • Time Management: Limit activities that can suck time without proportional benefit. For instance, spending hours perfecting video editing beyond a reasonable quality or constantly checking social metrics can eat time. Good is often good enough – authenticity and consistency beat perfection in content. Stick roughly to the 15-20 hour allocation (maybe 5–8 hours content creation, 5–7 hours social media engagement/promotion, 2–3 hours outreach and networking, and a couple hours for planning/analysis). If something on a given week requires extra (like SBW or an extensive guest post), try to balance by batching or reducing output slightly on another platform that week.

Finally, as this 90-day cycle completes, plan a brief retrospective review. What goals were met (subscribers, traffic, content created)? Gather any qualitative feedback (comments, emails from readers who found value). Use those insights to double-down on what worked in the next 90-day plan. Consider scaling up what’s working (maybe collaborations, maybe a podcast if video took off, etc.) in a sustainable way.

Conclusion & Next Steps: By following this structured plan, We Build for Change will establish a strong content foundation in 90 days – delivering consistent, valuable content and steadily growing an engaged community of early-stage entrepreneurs. The emphasis on SEO, repurposing, and strategic timing (holidays/events) ensures maximum visibility for each piece of content. With the founder’s authentic voice and Outlaw network giving an initial boost, the brand is positioned to accelerate in growth. After 90 days, the focus should be on maintaining momentum: continue the weekly cadence, nurture the audience relationships built, and explore new opportunities (like webinars or a small online course) as the community signals readiness. This content engine, once set in motion, will not only attract and educate the target audience but also create a platform for any future product or service launches by We Build for Change (turning engaged followers into customers). Stay flexible, stay audience-focused, and the content investment will yield compounding returns – in line with the strategy’s ultimate goal of empowering entrepreneurs to build, adapt, and succeed in a changing world.

‍